Ellucian Banner is a comprehensive enterprise resource planning (ERP) solution designed specifically for higher education institutions to manage student information, finance, and operations.
Monitor spending on ad platforms (Google Ads, Meta, LinkedIn) and compare ROI.
Allow users to request product demos or free trials, signaling strong buying intent.
Promote webinars, trade shows, or conferences, and automate attendee follow-ups.
Test different subject lines, layouts, or call-to-actions to optimize marketing effectiveness.
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