Xero is a cloud-based accounting software designed for small and medium-sized businesses to manage their finances easily and efficiently.
Plan, execute, and track multi-channel marketing campaigns (email, social, paid ads).
Measure conversions, bounce rates, and engagement for marketing landing pages.
Record and evaluate employee performance; can be linked to goals and review cycles.
Monitor spending on ad platforms (Google Ads, Meta, LinkedIn) and compare ROI.
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