Segment is a customer data platform that helps businesses collect, standardize, and analyze customer data from various sources to improve their customer experience.
Monitor spending on ad platforms (Google Ads, Meta, LinkedIn) and compare ROI.
Collect detailed information from clients to create a formal customer record.
Promote webinars, trade shows, or conferences, and automate attendee follow-ups.
Allow employees to update personal, banking, or emergency contact details.
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