IBM Db2 is a family of data management products, including the Db2 relational database. It supports both structured and unstructured data across on-premises and multi-cloud environments.
Measure conversions, bounce rates, and engagement for marketing landing pages.
Initiate and manage procurement of goods or services from suppliers.
Promote webinars, trade shows, or conferences, and automate attendee follow-ups.
Allow users to request product demos or free trials, signaling strong buying intent.
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