Freshworks is a cloud-based customer relationship management (CRM) platform that helps businesses manage their customer interactions across sales, marketing, and support.
Monitor spending on ad platforms (Google Ads, Meta, LinkedIn) and compare ROI.
Test different subject lines, layouts, or call-to-actions to optimize marketing effectiveness.
Initiate the purchase process based on a finalized quote or customer intent.
Collect emails and consent for marketing communication via newsletters and announcements.
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